Selling Power Magazine Highlights Top Hispanic Motivational Speaker

Author and International Motivational Speaker Victor Gonzalez of the Latino Speakers Bureau, is featured in the April issue of Selling Power Magazine discussing how "The Logic of Success" can help improve company sales.

Redondo Beach, CA April 26, 2004--Victor Gonzalez, the celebrated keynote motivational speaker and business author of The Logic of Success is featured this month in the nationally distributed Selling Power Magazine; a leading media company that reaches the sales management niche market and delivers relevant information to customers needing to create and maintain a highly effective and prosperous sales organization in the current competitive market.

It reads, "A key Gonzalez theme is that many organizations are still struggling to come up with effective strategies for dealing with their growing numbers of Hispanic employees as well as Hispanic customers. But the United States' biggest minority group - officially 13 percent of the nation's population, with almost 40 million Hispanics showing up in Census Bureau tallies - may need special handling."

As unique as his personal story, Victor Gonzalezs programs are loaded with real-life experience. His own family struggled during his youth in Chicago near the Cabrini Green Housing projects, living off of food stamps and government handouts. He escaped poverty, drugs and violence and went on to create The Logic of Success Program. This leadership and personal development series incorporates the life-changing, thought-conditioning principles that transformed him from someone with no goals or ambition to an international record-shattering salesman -Vice-President in a $3B corporation and eventually, the President of Sales and Marketing for a multimillion dollar firm.

The article notes, "Partly Gonzalez motivates by sharing insights into Hispanic culture, partly he does it by relating a sampling of details of his tough upbringing, but mainly he does it by outlining an approach to sales that he says is sure to bring results to anybody, no matter their ethnicity."

Victor Gonzalez adds, "Today's salespeople need a road map that will really let them sell. Give them that map and you motivate them. That's what I do." And the Latin twist makes his message distinctive, and certainly more relevant to many ears.

In 1999 and 2000, Victor received the prestigious Presidents Advisory Council Award for outstanding leadership and management and in 2003, he was inducted to the Latino Speakers Bureau.

"The Latino Speakers Bureau unites top keynote speakers and business experts and trainers in English and Spanish. Victor Gonzalez is highly sought after for his experience and vision in the fields of success, strategic sales and diversity , says Leonor McCall-Rodriguez, President of the Bureau.

For additional information, bookings and speaker kits, contact Leonor McCall-Rodriguez.

Latino Speakers Bureau is a division of Mira Promo, a California Hispanic Marketing agency with 20 years experience in marketing in the US and Mexico. Latino Speakers Bureau is a trademark property of Mira Promo, Inc.