Latino Speakers Bureau Brings Message of Hope and Success

The U.S.Latino Speakers Bureau will soon announce its second group of speakers, as it continues it international marketing campaign for successful Latino speakers and authors.

Redondo Beach, CA February 10, 2004--The impact of the Latino Speakers Bureau in the U.S. market proves to us every day that our idea to promote Latinos with great personal stories of success is indeed one whose time has come, says Leonor McCall-Rodriguez, President and founder of the Latino Speakers Bureau. We will announce a second group of Hispanic speakers in the Spring of 2004.

In early 2003, while working on a business plan for Carlos Cuauhtemoc Sanchez, the best selling Mexican author, McCall-Rodriguez performed an evaluation of the speaking industry and realized that there was a need for a dedicated Bureau in the U.S. that could handle the marketing and public relations needs of successful Latinos. I kept asking myself: What do a mountaineer, a Doctor in Astronautics and a financial expert have in common? And the answer was that they were all successful Latinos with a great personal story to share, she explains.

A 20 year veteran of marketing and advertising for Fortune 500 companies in the U.S. and Mexico, McCall-Rodriguez had met many successful Latino speakers during her career, experts in different fields. She soon realized that there was an unheard message that deserved to be shared in the community. My initial thought behind the creation of the Latino Speakers Bureau was to make these Hispanic speakers available to our youth, so that their message would be an inspiration to push forward, stay in school and learn about what it takes to succeed in real life terms. Hearing a Latino who has made it share his personal story is indeed a life-changing, thought provoking experience that I knew was needed, she says.

Listening to these Hispanic speakers also sends a message to adults. Being a second generation Latina, she personally understands the determination, hard work and personal sacrifice that immigrants who pursue the American dream put forward. My own immigrant father taught us about coming to the U.S. to work in the fields and sleeping on a burlap sack, exhausted every night but driven by a dream. For someone who is working hard every day to achieve a better life for himself and for his family, hearing about the journey of a peer to the top is a message of hope and inspiration. It is proof that anyone can get there and that is why we feel that this Bureau is breaking new ground every day, she explains.

The Latino Speakers Bureau brings together many Hispanic keynote Speakers and motivational experts, such as Louis Barajas, Dr. Camilo Cruz, Joachim de Posada, Pegine Echevarria, Carlos Carsolio, Jimmy Cabrera, Olympian Ruben Gonzalez and many other experts in diverse professional areas, who are available for speaking events and seminars in the U.S. and around the world.

I am fortunate to work with so many positive, enthusiastic Latinos every day. I know the power that this collective energy brings to my day and I am enthused by the response we have had from Fortune 500 companies and organizations to this opportunity to use these English and Spanish speaking professionals for their meetings, seminars and Hispanic Heritage events, she concludes.

For additional information, reservations, demo videos and speaker kits, contact Leonor McCall-Rodriguez.

Mira Promo is a California Hispanic Business and Marketing agency. Latino Speakers Bureau and is a trademark property of Mira Promo, Inc.